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Put Personas & Journey Mapping to Work
Buyer Personas that Guide Content Strategy
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Our Recipe for Hard-Working Personas & Journey Maps
Conduct persona research
Map the customer journey,
Identify related content elements
Format personas and journey maps
Personas & Journey Mapping Are Worth the Effort
71%
73%
81%
27
Sources:
1 Cintell, Understanding B2B Buyers Study, 2016
2 Salesforce, Fifth Edition State of the Connected Customer Report, 2022
3 Hanover Research, The State of Mapping the Customer Journey Report, 2019
4 Forrester, 2021 B2B Buying Study, 2021
Personas & Journey Mapping Resources
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the…
...Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,…
...As a B2B content strategist, you know that persona development is a critical first step to develop relevant content that…
...Intent data gives B2B marketers a powerful way to stay customer-obsessed. While the topic is not exactly new, Forrester reenergized…
...B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If…
...Case Study Spotlight
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Personas and Messaging to Drive Customer Acquisition for Rain Bird
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Elevating the Digital Content Experience for Okta
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CA Technologies Website Optimization
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Centrify Demand Generation Architecture
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Centrify Demand Generation Architecture
The challenge: Centrify needed to develop a scalable demand generation architecture to improve SAL volume and move to an always-on, persona-based approach to nurture communications.
The solution: Tendo performed a thorough discovery process to understand Centrify’s vision, strategy, audiences, and capabilities. Discover set the stage for a plan that:
- Defined and developed target personas and insights
- Shifted messaging to customer-centric themes
- Evolved from a linear, one-to-many approach to a dynamic, always-on, journey-based email model
Learn more about our satisfied customers: VIEW SUCCESS STORIES