Sharpen Your Brand Positioning & Messaging
Get Authentic with Your Brand Positioning
Nail Your Brand Positioning & Messaging Strategy
Define your target audience.
Conduct competitor analysis.
Research competitor positioning and industry trends currently affecting your market.
Develop positioning and messaging.
Test and refine.
Why Good Brand Positioning & Messaging Matter
44%
88%
40%
Sources:
1 & 3 Forrester, B2B Brand and Communications Survey, 2023
2 Stackla, Shifts in Consumer Shopping Habits: Authenticity, Personalization and the Power of UGC
Brand Positioning & Messaging Resources
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...Case Study Spotlight
Cisco Messaging for Service Provider Executives
Cisco Messaging for Service Provider Executives
The challenge: The Cisco team identified a need to develop a customer-facing messaging deck that clearly articulated Cisco’s network automation value proposition to executive audiences within the service provider marketplace.
The solution: Tendo created a network automation pitch deck that:
- Created a compelling case for automation, based on key trends in the service provider industry and top executive careabouts
- Articulated Cisco’s engagement approach and proven outcomes
- Provided an executive view of the Cisco architecture framework, including specific use cases and high-level functional viewpoints