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Build Your Brand with Social Media Marketing

Reach and engage your customers on their go-to social media channels. Tendo can help you create B2B social media marketing campaigns that boost your brand and bottom line.
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Uplevel Your Social Media Marketing Strategy

With B2B buyers increasingly vetting companies via social media, you need a holistic social media marketing strategy to effectively shape perceptions and demonstrate value. Tendo creates high-performing paid and organic content, measures and analyzes performance, and provides strategic guidance to empower your employees and leadership with relevant, brand-appropriate content for all your social media channels.
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Get Results with Marketing for Social Media

Tendo provides quality content and a unique approach to marketing for social media:

Plan user-centered content

that’s engaging, valuable, and optimized for each social media channel.

Identify opportunities

for your leaders and influencers to establish themselves as trusted thought leaders on relevant topics, amplifying your company’s brand.

Craft high-performing content

along with robust media kits for paid and organic social media marketing campaigns.

Manage, measure, and recalibrate

with social listening and analytics to identify trending topics and address audience interests.

Why Social Media Marketing Matters

78%

78% of B2B marketers report that social media marketing is effective for building their brand.1

75%

75% of B2B buyers use social media to make buying decisions.2 

44%

Engagement rate on LinkedIn has increased by 44% year over year.3 

Sources:
1 LinkedIn, Social Selling: Definition, Benefits & Tips for Sales Leaders
2 SocialInsider, 2024 LinkedIn Benchmarks: Engagement Rate Data and Top-Performing Content Insights
3 HubSpot, Global Social Media Trends Report 2024

Social Media Marketing Resources

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5 Tips for Creating the Best Social Media Visual Content

Visual media content dominates pretty much every social platform, from LinkedIn to Facebook and Instagram. Stand out and connect with…

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Person liking a social media post on their phone.

4 Steps to Navigate a Rocky Social Media Landscape

What a crazy year for social media. Who would have predicted that Elon Musk’s X would replace the iconic Twitter…

...
Network of customers connected in a web.

3 Ways to Provide a Great Content Experience in an Online Community

Are you overlooking the potential of customer communities? Whether you are hosting a branded customer community or engaging with your…

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Hand holding a phone with LinkedIn open.

9 Tips to Manage Your LinkedIn Company Page

I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding...

Case Study Spotlight

HPE Business Insights Content

HPE Business Insights Content

Tendo helped HPE build a multichannel thought leadership program that achieved 280k global opt-in registrations...
Blackboard Event Registration Campaign

Blackboard Event Registration Campaign

Tendo developed multichannel campaign assets to drive record registrations for Blackboard’s Edtech conference.
Thought Leadership Content for Higher Education

Thought Leadership Content for Higher Education

Tendo helped Sodexo position itself as a global thought leader to expand relationships with existing...

Show Value Across Social Media Marketing Channels

Shape brand perception and empower your team with our specialized social media marketing services.
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