A Content Audit & Scorecard for A+ Results

The challenge: Fortinet needed to update the copy and organization of its solution pages to improve the on-page content experience and align with new brand messaging.

The solution: Tendo’s thorough analysis and enhancements included the following steps:

• Content audit
• Content gap analysis
• Messaging analysis
• Recommended content organization
• New website copy

The challenge: As part of a larger evolution of its digital content strategy framework, Salesforce identified a need to evaluate the performance and quality of existing content assets and pages on Salesforce.com and to identify opportunities for improvement.​

The solution: Tendo took the following steps:

• Leveraged the Tendo content scorecard to evaluate content both quantitatively and qualitatively​​​
• Used a representative sample of content to identify trends and patterns in content quality, usability, and performance relative to average or industry standards​​
• Made recommendations, based on representative content types to address changes or updates to the larger content body​​​

The challenge: Citrix needed its content to be less product-focused and more customer-focused.

The solution: Tendo developed a customer journey framework to address different personas and content goals across the journey. The framework included:

• Content audit
• Gap analysis
• New content types
• Persona-based journeys with influence and rationale