A Content Audit & Scorecard for A+ Results

Tendo pioneered a better approach to content audits. Use our proprietary content scorecard to identify what’s working, what’s not, and how to fix it.
Share Your Content Needs

Find Clarity with Our Content Scorecard

Transform data into rich content insights and breakthrough aha moments. Our unique content audit and scorecard approach analyzes both quantitative and qualitative metrics to give you a comprehensive view of content performance, gaps, and opportunities—paving the way for a content strategy roadmap that earns executive buy-in. Start with content scoring to make smarter decisions and increase content ROI.
Content audit and content scorecard illustration

Don’t Settle for an Old-School Content Audit

Gain deeper, more actionable insights—and set the stage for targeted recommendations—with Tendo’s advanced content scoring approach. We will:

Catalog content

by type and format, audience focus, topic, journey stage, industry, and other factors.

Score content performance

(page views, conversions, SEO) and benchmark it against industry norms.

Assess and score content quality

factors such as brand consistency, discoverability, and effectiveness.

Analyze content scores

to discover content weaknesses, gaps, opportunities, and how you measure up to competitors.

Why Our Content Scorecard Is Superior

Need to win approval from marketing leaders? Your data had better be convincing. Tendo’s content scorecard sets a new bar for rigorous content analysis and insight. We use normalized quantitative scoring based on industry benchmarks and qualitative scoring based on consistent content heuristics. This content audit approach sets the stage for a winning, data-driven content strategy.
Content scorecard illustration

All the Cool Content Kids Are Doing It

81%

81% of content marketers say content audits help them reach business goals.1

65%

65% of successful content marketers run some type of content audit at least 2x/year.2

41%

41% of marketers analyze their competitors to create successful content.3

Sources:
1 Hubspot, State of Media and Content Planning report, 2022
2 SEMrush, State of Content Marketing 2022 Global Report, 2022
3 SEMrush, State of Content Marketing 2023 Global Report, 2023

Browse Content Audit & Scoring Resources

Get More Out of a Content Audit

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Why Are More Marketers Investing in Content Audits?

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What to Do When Your B2B Content Scores a C+

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Why You Need to Make Content Optimization Part of Your Workflow

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Case Study Spotlight

Elevating the Digital Content Experience for Okta

Elevating the Digital Content Experience for Okta

Tendo assessed Okta’s content maturity and conducted rigorous research to craft a content strategy roadmap...
Advanced Content Audit, Scoring, and Gap Analysis at Crowe

Advanced Content Audit, Scoring, and Gap Analysis at Crowe

Tendo assessed Crowe’s thought leadership content to reveal strengths and new opportunities to engage key...
Fortinet Solution Page Enhancement

Fortinet Solution Page Enhancement

Tendo provided guidance to improve the on-page content experience for Fortinet’s solution pages.
Evolving the Salesforce Digital Content Experience

Evolving the Salesforce Digital Content Experience

Tendo audited and scored Salesforce’s digital content and made recommendations to improve it.

Let’s Talk Content Audits & Scorecards

Ready to assess and score your content? Contact us, and we’ll explain how it works and answer your questions.
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