The challenge: Despite a complete redesign in 2017 and a high number of net-new visits per year ​(4.5 million), 86% of visitors to CA.com never returned.

The solution: In a three-phase approach, working with two other agencies, Tendo:

• Evaluated webpages and conducted a qualitative content audit.
• Mapped users’ digital journey and developed a digital content strategy framework, content architecture and content models, and information architecture.
• Brought the digital strategy to life with wireframes, new illustrations, and all-new SEO-optimized web copy.