The challenge: BMC needed to update its customer case studies template for its BMC Remedy solution, to make each case study more readable and engaging.
The solution: Tendo redefined BMC’s case study approach and format as follows:
- Created a longer, more visual case study template
- Incorporated a journalistic approach to case study content creation
- Balanced BMC and customer branding
- Included related social and infographic content to promote case studies
