HPE Business Insights Content

Tendo helped HPE build a multichannel thought leadership program that achieved 280k global opt-in registrations and 140k monthly engagements.

The challenge: HPE needed to build mindshare as a strategic solution provider and demonstrate thought leadership in digital transformation. It needed to engage global enterprise IT leaders and drive registrations for ongoing marketing efforts.

The solution: Tendo created a global thought leadership destination and distribution presence that encompassed:

A microsite, blog, video channel, LinkedIn and Twitter channels, and an email newsletter
4 regions, 5 personas, 6 languages, and 7 areas of focus.
Editorial strategy, content planning, and content creation