Tendo helped our client, an enterprise software provider, pivot their SEO strategy to adapt to an evolving AI-influenced search landscape.
The challenge: Our client, a B2B enterprise business, had a robust body of product documentation that had experienced a decline in organic search traffic. The client asked Tendo to assess their site’s current organic search performance and ascertain how content is being found in an evolving AI-influenced SERP landscape and how this would impact traffic in the future.
The solution: Tendo explored changes in AI-powered search and user search behaviors to inform the client’s future documentation search and content strategy. Tasks included:
- Current state analysis
- First-person user research
- Third-party research on AI search trends
- SEO keyword audit
