Driving Ecolab’s Digital Sales Growth

Tendo reimagined and rebuilt a set of six co-branded product-based sites for Ecolab that helped sales reps leverage data and better execute sales.

CHALLENGES

Enhance distribution partner support
Develop co-branded marketing sites
Implement advanced sales tools

RESULTS

Improved sales enablement for distribution partners
Revamped co-branded product-based websites
Enhanced digital strategy for increased sales

TENDO SERVICES PROVIDED

Digital strategy development
User experience and visual design
Sitecore development

About Ecolab

Ecolab is a global sustainability leader offering water, hygiene and infection prevention solutions and services that protect people and the resources vital to life.

Customers in more than 40 industries choose Ecolab’s comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use.

Ecolab

St. Paul, MN

Environmental Services

47,000 employees

The Challenge

Ecolab wanted to increase digital sales and strengthen critical relationships with its broadline food distributors—such as Sysco and US Foods—and their co-branded products.

To meet this challenge, Ecolab needed to strengthen the public face of the co-brands, and to give distributor sales teams better digital tools and resources.

The Solution

Tendo reimagined and rebuilt a set of six co-branded product-based sites, each with their own logged-in set of tools and resources.

We developed a detailed multi-year digital strategy plan for how to drive increased sales for Ecolab, and we relaunched six websites that pull data from multiple product catalogs; these sites integrated multiple SSO sources tied with a complex permissioning and personalization structure all implemented on the Sitecore.

The Results

The new sales tools leveraged sales and customer data to help the distributor sales rep better target and execute sales of the co-branded products. The new public-facing websites drove sales leads and customer inquiries as well.

These co-branded websites included the following: