Boosting Lead Generation and Digital Experience for VTS

Tendo revitalized VTS’s digital presence by diagnosing lead generation challenges, devising a multi-phase strategy, and redesigning their website.

CHALLENGES

Low conversion rates
Marketing and storytelling complexities
Confusion with representing multiple product solutions

RESULTS

Double-digit increase in conversion
Enhanced website presence and clarity
Improved brand perception and user experience

TENDO SERVICES PROVIDED

Digital strategy enhancement
User experience redesign
Branding development

About VTS

VTS is a commercial real estate technology company that unifies owners, operators, brokers, and tenants in a single leasing and asset management platform.

VTS’ platform is the #1 SaaS solution for commercial real estate. VTS helps hundreds of customers change the way their companies operate through a combination of software, technology, insights, and advisory services.

VTS

Staten Island, NY

Real Estate

300 employees

The Challenge

VTS was struggling with low lead generation, complex marketing strategies, and a website structure that inadequately showed its diverse brand solutions.

These issues demanded a thoughtful examination to surface specific pain points hindering growth. The main objectives were to revamp the digital strategy, refine brand guidelines, and effectively communicate the company’s offerings.

The Solution

Tendo broke down the solution approach into three key phases of redesign:

The first step was to conduct a “Diagnosis and Treatment Plan” to identify key contributing factors (and solutions) to the lagging lead generation.

Tendo then defined a multi-phase digital strategy for VTS to enhance its website presence, including the creation of a new set of brand guidelines.

This strategy flowed into the last phase, in which the Tendo team redesigned the entire user experience and structure for the website.

The Results

Post-redesign, VTS saw a substantial double-digital increase in conversion rates. The updated site clarified its offerings and bolstered its online presence. The enhanced user experience solidified VTS as a top commercial real estate platform.

The site garnered acclaim at the 2021 W3 Awards: