Video Production and Logo Design for Boston Scientific

How Tendo built excitement and anticipation for the P3 leadership development program with dynamic video production and logo creation.

CHALLENGES

Fast-paced project, with many moving parts and shifting goals, requiring quick turnaround
Need to communicate information-rich message to busy sales leaders

RESULTS

Two effective, attention-grabbing videos conveying program value prop
High-quality logo to reinforce program branding

TENDO SERVICES PROVIDED

Video production
Design services

About Boston Scientific

Boston Scientific produces and sells innovative medical devices that improve the health of patients around the world.

Its Peak Performance Program, or P3, is a world-class development program that supports sales leaders in its Cardiology group in hitting their sales targets and developing leadership skills.

Boston Scientific

Marlborough, MA

Medical devices and engineering

48,000 employees

The Challenge

Boston Scientific needed to drive awareness and anticipation for its P3 leadership development program.

The company also needed to communicate the P3 program format, value proposition, and benefits—all while competing with the content filling the inboxes of its busy sales leaders.

In addition, project turnaround was tight, and program details and messaging were being developed and updated in tandem with video development and production.

The Solution

The first step involved designing a program logo that incorporated Boston Scientific branding as well as the program’s mountain peak motif.

Next, Tendo focused on video production, working with stakeholders to refine a creative direction, develop storyboards, and select stock visuals. Our visual designer then edited the stock footage with music, talking-head footage, and custom in-house visuals to produce two dynamic videos.

The Results

The completed videos captured recipients’ attention, and built excitement and anticipation for P3 through inspirational imagery and sound bites on leadership excellence. It also conveyed all the essential information about participating in the rigorous program.