Power Your Growth with Structured Content

Get more out of your content and scale for the future. We’ll help you transform your experiences for greater reach and impact across channels.

Activate More Dynamic Content Experiences

Structured content is essential to a successful digital strategy, one that supports AI and search while achieving scale, efficiency, and one-to-one personalization. It empowers you to create once and publish everywhere, delivering more with fewer resources. Our approach to structuring content helps you reach your audiences in the right place and time. And it works with any headless, hybrid, or traditional content management system (CMS) or digital experience platform (DXP), whether you’re launching new experiences, redesigning your website, or migrating to a new platform.

Turn Content into Structured Data with Tendo

Whatever your structured content needs, work with Tendo to:

Identify and map task flows

to help understand and break down the specific information that’s needed to support these tasks across every channel for each content type.

Craft content object models

for each content type to define individual components, elements, attributes, and relationships for efficient content management and reuse.

Design for consistency and scale,

developing schema markups, and adding metadata and tags to allow for clear organization and findability across multiple channels.

Establish content governance

to support CMS or DXP content authoring that’s streamlined, high-quality, and consistent.

Why Structured Content Matters

1.5X

Rakuten users spend 1.5x more time on pages with structured data vs. on non-structured data pages.¹

25%

Personalization drives a revenue lift of up to 25% for digitally native companies.²

40%

Pages with schema markup have a 40% higher click-through rate compared to pages lacking schema markup.³

31%

31% of organizations’ top challenge with implementing AI is a limited availability of quality, structured data.⁴

Sources:
1 Google Search Documentation, Introduction to Structured Data Markup in Google Search
2 McKinsey & Company, Next in Personalization 2021 Report
3 Schemaapp.com, Schema Markup SEO in 2023: What to Expect
4 Gabe Knuth, Enterprise Strategy Group, “The Essential Role of Data and Data Quality in IT-Related AI Model Training,” February 2024