Elevating the Digital Content Experience for Okta

Tendo assessed Okta’s content maturity and conducted rigorous research to craft a content strategy roadmap that brought Okta’s vision to life.

CHALLENGES

Content maturity lagged the company’s vision
No central repository, planning process, or governance for content
Inconsistent content experience across the buyer journey

RESULTS

Content maturity stage advanced from foundational to integrated
Short- and long-term content roadmap for 12 workstreams
230 content items assessed to identify how well it met audiences’ informational needs at every journey stage

TENDO SERVICES PROVIDED

Content inventory and assessment
Persona and journey evolution
Strategic content roadmap

About Okta

Okta is the leading independent identity partner for organizations around the globe.

Okta enables secure access and seamless experiences for their customers, employees, and partners. It provides cloud software that helps businesses manage and secure user authentication for applications, and for developers to build identity controls into applications, website, web services, and devices.

Okta, Inc.

San Francisco, CA

Software

5,900 employees

The Challenge

Okta wanted to bring its new corporate vision and brand story to life through engaging, modern content experiences.

After a sustained period of rapid growth and a recent acquisition, Okta was looking to deliver a digital customer experience that more accurately represented its brand and positioned the company as the leading customer identity provider. Organizational silos hindered its ability to develop connected content experiences. The performance of existing content was unclear. And the company lacked a cohesive content strategy to inform priorities, resources, and technology investment.

The Solution

Tendo developed a content strategy roadmap for Okta that charted a course towards an elevated digital content experience.

Tendo worked with Okta to bring its North Star vision to life via a practical content strategy framework and roadmap. This was informed by a content maturity assessment, targeted stakeholder research and qualitative and quantitative content analysis. The roadmap was focused on addressing some of the organization’s key challenges—cross-functional collaboration and governance, content findability, globalization, and content measurement and optimization.

The Results

The roadmap helped align Okta’s stakeholders on content priorities, inform resources and technology requirements, and ensure a deliberate and manageable digital evolution, advancing the company to the next digital content maturity stage.