To “confab” means to have an informal chat with someone. Confab is also content strategy’s most popular conference—and for good reason. Where else can you hang with hundreds of kindred content spirits and geek out over audits, structured content, and content models? (Nowhere, that’s where.) Last month I—yes—confabbed with more than 400 kindred geeks for […]
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Best Email Advice at Content Marketing World 2016
So, email turned 45 in 2016. It’s an impressive age for a marketing tool in the digital era, and every few years, email is proclaimed dead, over, outdated, only for boomers, or facing a sharp demise in the near future. So far, the naysayers have been wrong. Email is only getting better with age—73% of […]
Influencer Series: The Future of B2B Content Is Personal
A content conversation with Oren Singer, Head of Global Distribution Marketing at Cisco
Influencer Series: Why Bad Content Is Brand Kryptonite
Audience attention is one of the most precious commodities for the modern marketer. Earning and cultivating an audience is a challenge all companies face. The role content can play in attracting, engaging, and retaining audiences is second to none. Harnessing that power, however, is extraordinarily difficult.
