If the $5 million price tag for a 30-second Super Bowl LII commercial tells us anything, it’s that video is still viewed as a powerful messaging tool. Even in B2B marketing, video is promoted as a way to help boost businesses from obscurity to relevance. Its power and popularity mean video is here to stay. […]
Artists create to inspire. Builders create for function. In the world of B2B marketing, we create for engagement. We want people to download, share, subscribe—to interact not only with what we’ve created, but also with all its supporting materials. When it comes to B2B video, marketers want viewers to know “there’s more where that came […]
If we had to choose one word to describe the approach to B2B video marketing in 2017, that word would be “more.” Marketers are expected to create more content conveying more meaning and to share that content across more platforms. It’s a natural next step for those who recognize both the popularity of video and […]
This summer, the 2016 Summer Olympics in Rio gave us a reprieve from the nonstop election coverage. Anyone at Tendo can tell you I am a huge fan of the Olympic Games. I love that citizens of the world unite behind their flags and their athletes. I love that the best of the best battle […]
As Salesforce’s chief digital evangelist put it, “Video has gone mainstream for B2B marketers and switched from a nice-to-have to an absolute must.” Simply having a generic video for your product or service is not enough. Videos—like all assets—are only as good as they are relevant and helpful. People want to see the most useful […]
“Video is the future of content marketing,” according to The Guardian. While this statement may sound provocative and reductive, it also has a ring of truth.