Today Tendo Communications launched the first and only glossary for B2B content marketers and content strategists. This new resource defines dozens of content-related terms that are essential for today’s B2B marketers to comprehend.
Browse the B2B Content Strategy and Marketing Glossary to learn the core definitions of key terms and then go deeper for key details, insights, and examples such as:
- Four types of personalization and the building blocks of a personalization strategy
- How a competitive review is a different undertaking for a content marketer
- Content audit best practices and examples of qualitative and quantitative criteria
- Seven characteristics of a great content experience
- Why a content marketing framework is essential to B2B marketing success
Why Our Content Glossary Is Different
Our new resource is a little different than other glossaries you’ll find. We felt that marketers needed a more thorough resource focused only on B2B content.
For starters, our glossary spans both content marketing and content strategy topics. That’s a reflection of the importance of content for B2B marketing success. Content marketers must understand key content strategy concepts, and vice versa. B2B clients turn to Tendo because our expertise straddles both worlds. On a daily basis we’re able to help clients by swapping content marketing and content strategy hats as needed.
It also reflects the thought leadership of Tendo and our staff, which has spent years defining (and debating) these terms and honing our approach to key services like persona development, content models, and content marketing frameworks. And rather than listing brief definitions for terms, we’ve devoted a full page to each, exploring what it is, how it works, and why it matters.
Finally, our glossary defines every term from the B2B perspective, which can be quite different from what a B2C marketer needs to understand. And more importantly, we articulate why each term matters in the B2B world, and how it helps B2B marketers succeed.
Tell Us What You Think
We love talking about B2B content, and so this glossary is just getting started. We’ll be added new terms each month, so bookmark the page and check back often.
We’d also love to hear your feedback. Share your thoughts or request new terms you want to see by emailing us at firstname.lastname@example.org. In the meanwhile, enjoy the glossary!