The phrase thought leadership has been bandied about for a long time. People embrace it and dismiss it with equal intensity. Marketers have commandeered the term in recent decades, but according to the Oxford English Dictionary, it was used as far back as 1887 to describe a New York clergyman who supported the abolition of […]
Being creative is about using your imagination and breaking new ground. In the marketing world, however, creativity can’t run the show. At Tendo, for example, we often create marketing materials that need to adhere to certain criteria—such as a client’s brand guidelines, editorial style guide, or template for a product one-sheet. So what happens when […]
If you spend an entire first date talking about yourself, you likely won’t have a second date. The content marketing world is no different. You won’t continue to court a potential customer if your company talks endlessly about its products and services right out of the gate. To develop strong customer relationships, companies need to find out who their customers are, demonstrate an understanding of their pain points, and share appealing content at the right time.
Ten years ago, when people referred to “content” they meant words. Most of the digital work we did at Tendo back then focused on words; images and graphics were secondary. Today, nothing could be further from the truth—both in the work we do and the digital content we see every day. But why? Turns out […]
Has your coworker ever stopped a long meeting so the attendees could take a “bio break?” Offered to run something “up the flagpole?” Encouraged you to seize the “low-hanging fruit?” If so, you’re not alone. We hear those bits of jargon all the time—and although it’s painful to admit, we’re guilty of spouting them off, too. In our ongoing quest to abolish meaningless jargon and encourage clear communication (e.g., getting back to brass tacks), we bring you another edition of Jargon Watch.
Reaching and engaging an audience remains the biggest challenge for marketers. In a landscape with an ever-increasing number of channels, devices, and other distractions, the task has become tougher than ever. That’s why it’s critical to look for innovative ways to make your content more compelling to your audience. Interactive content can help.