Award-Winning Experience Redesign for Dealpath

Tendo designed an award-winning website for Dealpath, the leading cloud-based deal management platform for real estate investment.

CHALLENGES

  • Design did not reflect company maturity
  • Website did not showcase depth of offerings
  • Transition to marketing automation

RESULTS

  • Enhanced website maturity
  • Accelerated marketing transition
  • Improved user experience

TENDO SERVICES PROVIDED

  • Digital strategy
  • User-centric redesign
  • Technical development and replatforming

About Dealpath

Dealpath is a leading cloud-based deal management platform that empowers top-tier firms in real estate investment.

Guided by a team of seasoned technologists and industry veterans, Dealpath aims to revolutionize the industry with enhanced efficiency, transparency, and innovation.

Dealpath

San Francisco, CA and New York, NY

Real Estate

60+ employees

The Challenge

Dealpath needed an updated site to meet business growth.

Dealpath’s website met its needs for the first few years’ growth, but it did not accurately reflect the company’s growth and depth of offerings. Dealpath sought a partner to help convey a more mature and authoritative position as the company looked forward. This transition from its early growth phase demanded a significant shift in design and messaging.

The Solution

The Tendo team led an experience redesign and technical replatforming of Dealpath.com.

Using WordPress and leveraging libraries to help accelerate design and development, Tendo delivered the site from start to finish in just six weeks. Following the launch, we created additional elements/page types on the site and helped transition Dealpath’s marketing automation from Pardot to Marketo.

The Results

The updated site reflects Dealpath’s growth, refining its image and user experience while streamlining operations for future growth.

The site garnered acclaim at the 2021 W3 Awards:

  • 2021 W3 Awards Silver – Best Home Page for Websites
  • 2021 W3 Awards Silver – Website Redesign
  • 2021 W3 Awards Silver – Best Visual Appeal for Websites

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