The challenge: Blackboard needed to drive audience generation and registrations for BB World ’14, one of the world’s largest Edtech conferences.
The solution: Tendo coordinated and developed a set of attendee assets including:
- Assets developed and versioned across seven separate tracks, including provosts, developers, attendees, and net-new targets
- Social media posts, blog posts, call scripts, and direct mail
- Blackboard achieved its largest event attendee count to date
