The challenge: Centrify needed to develop a scalable demand generation architecture to improve SAL volume and move to an always-on, persona-based approach to nurture communications.

The solution: Tendo performed a thorough discovery process to understand Centrify’s vision, strategy, audiences, and capabilities. Discover set the stage for a plan that:

• Defined and developed target personas and insights
• Shifted messaging to customer-centric themes
• Evolved from a linear, one-to-many approach to a dynamic, always-on, journey-based email model