The challenge: Salesforce needed to codify the role of content strategy across the organization, particularly as it related to digital experience.
The solution: Tendo worked with a broad team of content professionals at Salesforce to develop these resources, including:
- A comparative maturity study
- Content goals and KPIs to measure content strategy success
- How content strategy fits within the digital organization
- What an ideal operational framework for content strategy looks like
- How to manage content governance and maintenance
