The challenge: As part of a larger evolution of its digital content strategy framework, Salesforce identified a need to evaluate the performance and quality of existing content assets and pages on Salesforce.com and to identify opportunities for improvement.​

The solution: Tendo took the following steps:

• Leveraged the Tendo content scorecard to evaluate content both quantitatively and qualitatively​​​
• Used a representative sample of content to identify trends and patterns in content quality, usability, and performance relative to average or industry standards​​
• Made recommendations, based on representative content types to address changes or updates to the larger content body​​​