The challenge: HPE’s customer reference program wasn’t producing enough customer-based content. Existing reference content formats were limited and lacked HPE Helion branding.
The solution: Tendo established a cost-effective support model for program management and asset creation, including:
- Weekly content, including case studies, blogs, slide decks, and infographics, produced for the customer reference content hub
- Interviews with HPE account teams and customers
- New and redesigned content types and template