The Challenge:
You Need to Engage a New Audience in a New Vertical
The Solution:
Start with detailed buyer personas for each member of the buying committee. Map the customer journey and jobs-to-be-done, then build a focused content strategy around these insights.
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B2B Success Requires an Audience-First Approach
Decisionmakers in a new vertical will have different priorities and buying behaviors, even if your product solves a familiar problem. Your content campaigns will miss the mark if they aren’t deeply rooted in audience insights.
How Tendo Solves This Challenge
Tendo crafts content-actionable personas, designed to be referenced every day to help your team create relevant and engaging content. Our user journey maps uncover your customers’ informational needs at each buyer journey stage.
How B2B Brands Address Personas and Journeys
Citrix Website Strategy: From Product-led to Persona-led
Personas and Messaging to Drive Customer Acquisition for Rain Bird
Shortening the B2B Prospect Journey for Cologix
Creating a User-Centric Website for CA Technologies
Explore Tendo’s Personas and Journey Mapping Services
We’ve built a better content audit. Tendo’s proprietary content scorecard gives you a comprehensive view of your content’s strengths and weaknesses, both quantitative and qualitative. Learn how our advanced methodology gives you deeper, more actionable insights.
Book a 30-Minute Strategy Session
Get in touch to schedule a complimentary strategy session with our strategists. We’ll listen to your challenges and goals, ask pointed questions, and offer our initial assessment of what you should do next.