Set Content Optimization on Repeat

Realize your content’s full potential. Content optimization focuses on making sure your content reflects the latest, greatest to help you meet your business goals.

Optimize Content and Extend Its Impact

B2B marketers often move on from existing webpages and assets in favor of creating shiny new content. This “set it and forget it” approach can lead to diminishing ROI. That’s because stale, neglected content may no longer meet user goals—or accurately reflect the business (as with brand updates, company acquisitions, or product name changes). In today’s ever-changing environment, companies must ensure content resonates over the long haul. Tendo can help you assess and optimize content, maximizing investments across all your channels.

Bake Content Optimization into Your Workflow

Make content creation a circular, iterative process that includes evaluating then optimizing content. Tendo can help you:

Assess content

both qualitatively and quantitatively using our unique content audit and scorecard approach.

Improve content for users,

revising and editing content for quality, relevance, readability, and engagement.

Optimize content for search engines,

boosting search rankings for greater gains in discoverability and site traffic.

Rinse and repeat,

ideally every quarter, auditing and optimizing content to continue to delight and convert users.

Why Content Optimization Matters

53%

53% of marketers say updating content helped boost user engagement.¹

49%

49% of marketers say refreshing content improved search rankings and site traffic.²

50%

50% of marketers say they update existing content every time it goes out of date.³

Source:
1–3 Semrush, The State of Content Marketing: 2023 Global Report, 2023

The Compelling Case for Tendo's Content Studio

Scaling high-quality content is tough on your own. But you’re not alone! Tendo’s expert writers, designers, strategists, and program managers will become an extension of your team through our content studio. Our integrated approach combines strategy-led content planning with always-on editorial support and program management. With content studio, you’ll gain a dedicated partner that helps you continuously measure and achieve success against audience and business goals.