Set Content Optimization on Repeat
Realize your content’s full potential. Content optimization focuses on making sure your content reflects the latest, greatest to help you meet your business goals.
Optimize Content and Extend Its Impact
B2B marketers often move on from existing webpages and assets in favor of creating shiny new content. This “set it and forget it” approach can lead to diminishing ROI. That’s because stale, neglected content may no longer meet user goals—or accurately reflect the business (as with brand updates, company acquisitions, or product name changes). In today’s ever-changing environment, companies must ensure content resonates over the long haul. Tendo can help you assess and optimize content, maximizing investments across all your channels.
Bake Content Optimization into Your Workflow
Make content creation a circular, iterative process that includes evaluating then optimizing content. Tendo can help you:
Assess content
both qualitatively and quantitatively using our unique content audit and scorecard approach.
Improve content for users,
revising and editing content for quality, relevance, readability, and engagement.
Optimize content for search engines,
boosting search rankings for greater gains in discoverability and site traffic.
Rinse and repeat,
ideally every quarter, auditing and optimizing content to continue to delight and convert users.
Why Content Optimization Matters
53%
53% of marketers say updating content helped boost user engagement.1
49%
49% of marketers say refreshing content improved search rankings and site traffic.2
50%
50% of marketers say they update existing content every time it goes out of date.3
Source:
1–3 Semrush, The State of Content Marketing: 2023 Global Report, 2023
Resources for Content Optimization Efforts
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe...
In today’s world of AI, bots, deepfakes, and fake news, your B2B buyers are craving authenticity. Be authentic, and they…...
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those…
...
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content…
...
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. “Create relevant, engaging digital...
This post originally appeared on the Content Marketing Conference blog, and is based on two Content Marketing Conference sessions delivered…
...Case Study Spotlight
UX Content Strategy for Autodesk Education
Tendo refined a complex sign-up process to maintain a positive and purposeful content experience for...
CA Technologies Website Optimization
Tendo developed a strategy, created a blueprint, and launched a pilot to enhance the user...
Elevate Your Content Experience
Want to get the most bang for your content marketing buck? Contact us to learn more about how our content optimization services can help.