Drive Brand Unity with Content Governance
Good governance is the foundation for exceptional content. We’ll help you develop workflows, guidelines, and templates to scale and align your content efforts.
Align Your Content with a Governance Plan
Do you know where content lives in your organization? And is all that content telling a consistent story to your users? Tendo can discover the silos where content is being created and help you build an overarching governance framework that gets everyone on the same page. This includes establishing a resource center as a single source of truth for templates and governance documents as well as a content council that lets you refine content creation processes and stay aligned strategically as customer and business needs change.
Step Up Your Content Governance with Tendo
To better meet brand and business goals, determine the people, processes, and tools that power your content.
Gather intel from stakeholders
to pinpoint where content lives, who it’s for, and what your content goals are.
Draft a content governance model
that defines the roles, responsibilities, and workflows required for content creation.
Develop content guidelines
that codify your brand identity and best practices to align your team.
Craft content templates
and other governance documents to make work repeatable—speeding up content creation.
Why Content Governance Matters
68%
68% of marketers attribute their success to aligning content with the organization’s objectives.1
77%
77% of organizations struggle with off-brand content.2
41%
41% of B2B marketers say that content workflow issues pose a challenge.3
Sources:
1 & 3 Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024
2 Marq, 2021 Brand Consistency Report
Content Governance Resources
This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare...
Many of our best modern innovations are the result of stakeholder collaboration (for example, ChatGPT and generative AI in general)….
...
Discover how human expertise can enhance your B2B AI content creation while maintaining quality, authenticity, and brand voice....
When it comes to your AI content strategy, are you missing out on ROI? It wouldn’t be the first time…
...
The lack of sales and marketing alignment has been a top pain point for B2B organizations for decades. But one…
...Case Study Spotlight
Managing Agile Product Content Updates for Autodesk Global Launch
Tendo serves as a trusted partner for content delivery during Autodesk’s annual product release cycle.
Digital Content Optimization for LPL Financial
Tendo optimized digital content for financial advisors by developing a taxonomy, information architecture, and content...
Autodesk SMP Provider Profiles
Tendo helped Autodesk increase provider inquiries 43 percent by improving the effectiveness of the Services...
Defining Digital Content Strategy at Salesforce
Tendo helped Salesforce define how content strategy contributes to the success of digital marketing.
Let Tendo Build Your Content Governance Plan
Ready to get your content teams aligned? Talk to us about how you can create and maintain consistently great content across your organization.