A Content Audit & Scorecard for A+ Results

Tendo pioneered a better approach to content audits. Use our proprietary content scorecard to identify what’s working, what’s not, and how to fix it.
Share Your Content Needs

Find Clarity with Our Content Scorecard

Transform data into rich content insights and breakthrough aha moments. Our unique content audit and scorecard approach analyzes both quantitative and qualitative metrics to give you a comprehensive view of content performance, gaps, and opportunities—paving the way for a content strategy roadmap that earns executive buy-in. Start with content scoring to make smarter decisions and increase content ROI.
Content audit and content scorecard illustration

Don’t Settle for an Old-School Content Audit

Gain deeper, more actionable insights—and set the stage for targeted recommendations—with Tendo’s advanced content scoring approach. We will:

Catalog content

by type and format, audience focus, topic, journey stage, industry, and other factors.

Score content performance

(page views, conversions, SEO) and benchmark it against industry norms.

Assess and score content quality

factors such as brand consistency, discoverability, and effectiveness.

Analyze content scores

to discover content weaknesses, gaps, opportunities, and how you measure up to competitors.

Why Our Content Scorecard Is Superior

Need to win approval from marketing leaders? Your data had better be convincing. Tendo’s content scorecard sets a new bar for rigorous content analysis and insight. We use normalized quantitative scoring based on industry benchmarks and qualitative scoring based on consistent content heuristics. This content audit approach sets the stage for a winning, data-driven content strategy.
Content scorecard illustration

All the Cool Content Kids Are Doing It

81%

81% of content marketers say content audits help them reach business goals.1

65%

65% of successful content marketers run some type of content audit at least 2x/year.2

41%

41% of marketers analyze their competitors to create successful content.3

Sources:
1 Hubspot, State of Media and Content Planning report, 2022
2 SEMrush, State of Content Marketing 2022 Global Report, 2022
3 SEMrush, State of Content Marketing 2023 Global Report, 2023

Browse Content Audit & Scoring Resources

Three employees compiling different graphs.

Content Analytics: 7 Need-to-Know Metrics

Welcome to the world of content analytics. It’s kind of the Wild West out here, with vast unexplored territory, scary…

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Get More Out of a Content Audit

More than 90% of B2B marketers use content marketing to achieve such business goals as brand awareness, lead generation, and…

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Two people measuring the height of bars in a graph.

Why Are Marketers Prioritizing Different KPIs in 2023?

B2B marketers are now tracking more metrics than they did in the past, and they’re also prioritizing different KPIs in…

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A magnifying glass hovering over a content audit on a laptop.

Why Are More Marketers Investing in Content Audits?

Learn more about how to set up a content scorecard on your own, or talk to us about how we…

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Grades listed on paper.

What to Do When Your B2B Content Scores a C+

Sometimes your content doesn’t do what it’s supposed to do. It goes unread, it fails to convert, it cues the…

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Yellow paper airplane flying up.

Why You Need to Make Content Optimization Part of Your Workflow

This post originally appeared on the Content Marketing Conference blog, and is based on two Content Marketing Conference sessions delivered…

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Case Study Spotlight

Elevating the Digital Content Experience for Okta

Elevating the Digital Content Experience for Okta

Tendo assessed Okta’s content maturity and conducted rigorous research to craft a content strategy roadmap...
Advanced Content Audit, Scoring, and Gap Analysis at Crowe

Advanced Content Audit, Scoring, and Gap Analysis at Crowe

Tendo assessed Crowe’s thought leadership content to reveal strengths and new opportunities to engage key...
Fortinet Solution Page Enhancement

Fortinet Solution Page Enhancement

Tendo provided guidance to improve the on-page content experience for Fortinet’s solution pages.
Evolving the Salesforce Digital Content Experience

Evolving the Salesforce Digital Content Experience

Tendo audited and scored Salesforce’s digital content and made recommendations to improve it.

Let’s Talk Content Audits & Scorecards

Ready to assess and score your content? Contact us, and we’ll explain how it works and answer your questions.
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