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Content Strategy &
Planning Services

Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart of every strategic initiative, and that’s how we’ll help you win.

What Substantive Content Strategy Looks Like

A great content experience doesn’t happen by accident. It requires thoughtful decision-making and a knack for connecting the right dots: editorial planning, demand gen strategy, personalization frameworks, and brand messaging, to name a few. Tendo excels at content strategy and planning because we’re so well-versed in every content discipline. We’ll craft actionable, data-driven strategies that keep you locked in on your audience needs, marketing goals, and business outcomes.

Content Strategy & Planning Services

Content Strategy Roadmap

Chart a course for content ROI. We’ll devise a time-based roadmap that lays out precisely where you’re going and how to get there with the right content mix, editorial themes, and audience focus.

Content Maturity Assessment

Ready to level up your organization’s content capabilities? We’ll pinpoint your current location on the maturity curve—assessing your operations and strategies—then articulate the steps needed to evolve and mature.

Personas & Journey Mapping

Take the maxim “know your audience” to another level. We’ll refine persona research and map your customers’ specific informational needs at each journey stage—so you can deliver the right content at the right moment.

Brand Positioning & Messaging

Hit all the right notes to stay in tune with your customers. We’ll dial in your brand voice and tone and create messaging frameworks to keep your content consistent and compelling across channels.

Content Strategy & Planning Resources

Channel Partner Marketing Best Practices FTW

Partner marketers agree: Content sits at the heart of their channel marketing strategy. To be successful, B2B vendors need to…

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How to Write an Effective Content Brief

So, you are about to compose your first content brief for a writer who has accepted an assignment from you….

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Create B2B Editorial Themes (Not Content Pillars) in 2025

Bring more focus and cohesion to your 2025 content calendar by first creating a set of editorial themes that…

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A Tour of Tendo’s 2024 Client Success Stories

Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom,...

Blogs vs. Articles: The What, When, and Why for B2B

Thought leadership plays a critical role in content marketing, and blogs and articles are two great ways to serve it…

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B2B Marketing in 2024: Trends, Wins, and Lessons

This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare...

Explore our latest thought leadership and content resources: DIVE IN

Case Study Spotlight

Learn more about our satisfied customers: VIEW SUCCESS STORIES

Additional Tendo Services

Explore our full range of services, which can help you deliver exceptional digital experiences.

Content Creation Services

Expand your creative possibilities with exceptional content that generates results.

User Experience Services

Explore our UX and content design services that keep your content focused on user needs.

Content Operations Services

Evolve your operations through effective governance, and get more from your marketing techology.

Content Marketing Services

Generate brand awareness, pipeline, and revenue with our strategy-led content marketing campaigns and programs.

Content Creation Services

Expand your creative possibilities with exceptional content that generates results.

User Experience Services

Explore our UX and content design services that keep your content focused on user needs.

Content Operations Services

Evolve your operations through effective governance, and get more from your marketing techology.

Content Marketing Services

Generate brand awareness, pipeline, and revenue with our strategy-led content marketing campaigns and programs.

Content Performance Services

Measure what matters with our groundbreaking approaches to auditing, analytics, and SEO.

Content Performance Services

Measure what matters with our groundbreaking approaches to auditing, analytics, and SEO.

Let’s Plan to Do Great Things

Get in touch with our strategists to share your audacious goals and daunting challenges. We’ll help you plot the right path forward.