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Sharpen Your Brand Positioning & Messaging

Stop creating generic content that lacks business value. We’ll help you spotlight what makes your company unique with audience-focused brand positioning and messaging.

Get Authentic with Your Brand Positioning

Authenticity is key to building trust and elevating your brand so you can cut through the content marketing clutter. But you can’t craft messaging that resonates until you define your positioning—that is, the unique value you provide to your audiences. To develop or refine brand positioning that outshines the competition, Tendo will help you identify your key business priorities, target audiences, and unique value proposition—the ingredients of a brand messaging strategy that will boost brand awareness and loyalty, and your company’s growth.

Nail Your Brand Positioning & Messaging Strategy

To clarify brand positioning and develop a brand messaging framework that captivates users, Tendo will:

Define your target audience.

Craft content-actionable buyers’ personas and journeys to address user needs.

Conduct competitor analysis.

Research competitor positioning and industry trends currently affecting your market.

Develop positioning and messaging.

Workshop with stakeholders to form differentiated messaging that will drive content creation.

Test and refine.

Gauge user behavior and feedback to tweak brand messaging as needed.

Why Good Brand Positioning & Messaging Matter

44%

44% of B2B marketing leaders say their messaging fails to address the needs of all audiences.¹

88%

88% of consumers say authenticity is important when deciding which brands they support.²

40%

40% of B2B marketers say they struggle to make brand messages relevant to buyers.³

Sources:
1 & 3 Forrester, B2B Brand and Communications Survey, 2023
2 Stackla, Shifts in Consumer Shopping Habits: Authenticity, Personalization and the Power of UGC