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Content Strategy &
Planning Services

Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart of every strategic initiative, and that’s how we’ll help you win.

What Substantive Content Strategy Looks Like

A great content experience doesn’t happen by accident. It requires thoughtful decision-making and a knack for connecting the right dots: editorial planning, demand gen strategy, personalization frameworks, and brand messaging, to name a few. Tendo excels at content strategy and planning because we’re so well-versed in every content discipline. We’ll craft actionable, data-driven strategies that keep you locked in on your audience needs, marketing goals, and business outcomes.

Content Strategy & Planning Services

Content Strategy Roadmap

Chart a course for content ROI. We’ll devise a time-based roadmap that lays out precisely where you’re going and how to get there with the right content mix, editorial themes, and audience focus.

Content Maturity Assessment

Ready to level up your organization’s content capabilities? We’ll pinpoint your current location on the maturity curve—assessing your operations and strategies—then articulate the steps needed to evolve and mature.

Personas & Journey Mapping

Take the maxim “know your audience” to another level. We’ll refine persona research and map your customers’ specific informational needs at each journey stage—so you can deliver the right content at the right moment.

Brand Positioning & Messaging

Hit all the right notes to stay in tune with your customers. We’ll dial in your brand voice and tone and create messaging frameworks to keep your content consistent and compelling across channels.

The Compelling Case for Tendo's Content Studio

Scaling high-quality content is tough on your own. But you’re not alone! Tendo’s expert writers, designers, strategists, and program managers will become an extension of your team through our content studio. Our integrated approach combines strategy-led content planning with always-on editorial support and program management. With content studio, you’ll gain a dedicated partner that helps you continuously measure and achieve success against audience and business goals.