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Smart Content. Better Results.

Content is central to every digital journey. We can help you assess and overhaul the way your content is structured, mapped, designed, and delivered for even better results.
Content Strategy & Experience Services
KPI Development
Content ROI Scorecard

Is your content delivering the maximum ROI?

A qualitative and quantitative assessment of your content can tell you if you’re delivering against key goals, such as generating more leads, deepening customer engagement, or educating prospects.

User Research
Persona Profiles
Journey Maps
Content Heatmap

Do you understand your key users?

Persona profiles and customer journey maps should do more than look pretty. By capturing your users’ interactive and content preferences—and their informational needs at each stage in the buyer’s journey—you can deliver content that truly resonates.

Best Practices Research
Facilitated Alignment
Content Strategy Framework

Is your content team organized for success?

Are you standing up a new content strategy practice? Optimizing your existing team? Or maybe building a strategic content roadmap? Start with stakeholder alignment around the goals, priorities, and specific needs of your organization and audiences.

Task Flows
Information Architecture
Content Models
Content Migration Plan

Want to (re)design your site to be more engaging?

Content models establish the purpose, desired outcome, and content priorities for a web page before the user interface is designed. The result: Consistent, user-focused content experiences that are relevant and engaging.

Personalization Framework
Foundational Taxonomy
Content Gap Analysis

Are you realizing the benefits of website personalization?

Your technology is just one component. Before you jump in, you’ll need to define the rules, attributes, triggers, content needs, and taxonomy that will drive a successful personalization initiative.

Looking to Connect with Your Customers?
Optimizing Salesforce’s taxonomy
We optimized Salesforce’s taxonomy and tagging strategy to enable a more dynamic, targeted, and personalized user experience on salesforce.com
Read the Case Study
A content framework for Cisco
We created a framework for Cisco to drive revenue by getting cisco.com visitors quickly to relevant, high-quality, actionable information
Read the Case Study
CA Technologies website optimization
We developed a strategy, documented a blueprint, and launched a pilot that enhances the user-experience and drives lead generation.
Read the Case Study
Content Strategy
Prioritizing SEO Content Optimization in Your B2B Content Strategy
Marketers know that optimizing content for SEO is critical to successfully attracting…
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Insights
Why Are Marketers Prioritizing Different KPIs in 2023?
B2B marketers are now tracking more metrics than they did in the past, and they’re also…
Read More
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Get In Touch

Tendo Communications
San Francisco Office
535 Mission St., 14th Floor
San Francisco, CA 94105

Phone: 415.369.8200
Fax: 415.369.8222

Briefly Noted

Great UX writing guides the user along the correct path, whether on a product page, a CTA button, or as part of a nurture flow email strategy. The Tendo Glossary breaks down the ins and outs of #UX writing. Click the link to learn more: https://t.co/4ACanLMaIV #UXdesign #content

- March 17, 2023

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