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Get More Out of a Content Audit

More than 90% of B2B marketers use content marketing to achieve such business goals as brand awareness, lead generation, and customer retention. As a result, marketers are creating and/or repurposing an unprecedented amount of online content.  The sheer volume of content makes regular audits more important than ever.

But misconceptions about what a content audit can—and cannot—do for an organization can minimize your results. Being clear on these points is the first step to audit success. An audit is a great way to clarify the user experience, identify information gaps, remove old and duplicated content, and turn assumptions about your content into actionable data.

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Tendo Communications
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Briefly Noted

  • B2C brands focus on brand awareness while B2B brands advertise products. via @hubspot bit.ly/3HZls2V… twitter.com/i/web/status/15422…

    June 29, 2022 8:00 pm

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