Channel marketing is an essential B2B strategy. But it’s getting more competitive and harder to execute. In our 2022 survey report, leading channel marketers and partner marketers share their top challenges, successes, and strategic priorities in the coming year. Read the results and Tendo’s takeaways to help your partner program thrive.
Report: B2B Partner Marketing Insights 2022
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- By Don Knapp
- May 26, 2023
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