The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the…
Editorial Services
Why You Need a House Style Guide
Most leading brands develop and adhere to their own in-house style guidelines, also known as a house style guide. That’s because they know that having a well-developed editorial style guide will help them put their best foot forward—with content that’s clear, consistent, on-brand, and high quality.
Challenge-Solution Landing Page – Content Creation
The Challenge: You Need to Scale Content Creation but Your Team Lacks Bandwidth The Solution: Do you need extra hands
How to Get Subject Matter Experts Involved in Your Content Strategy
You can’t create great B2B content in a vacuum. You often need the help and insights of subject matter experts
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
Why Domain Expertise Still Matters in the Age of AI Content
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.
Managing Agile Product Content Updates for Autodesk Global Launch
Tendo serves as a trusted partner for content delivery during Autodesk’s annual product release cycle.
How to Maintain Brand Value After an Acquisition | The B2B Content Experience Podcast
In this episode, Tendo experts discuss the challenges and strategies of brand integration and content migration after acquisitions, with insights from their own experience acquiring PointOne Digital.
HPE Business Insights Content
Tendo helped HPE build a multichannel thought leadership program that achieved 280k global opt-in registrations and 140k monthly engagements.
Scaling Content Creation for Cisco Partner Marketing
Tendo built an on-demand content engine for Cisco’s partner marketing team, helping realize a GTM strategy that repositioned the tech…