Create B2B Editorial Themes (Not Content Pillars) in 2025
Bring more focus and cohesion to your 2025 content calendar by first creating a set of editorial themes that…
Content Creation Services
A Tour of Tendo’s 2024 Client Success Stories
Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom, and Ecolab in 2024.
Use Case or Case Study? When to Use Each in Your Content Strategy
Use cases and case studies focus on the real-world application of a product or solution, and both are important tools
B2B Marketing in 2024: Trends, Wins, and Lessons
This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare for a new era driven by AI, data, and creativity.
B2B ABCs: B2B Copywriting Fundamentals
What is B2B copywriting, and why is it so important for organizations to get it right? B2B copywriting, which involves
Get Infographic Inspiration from USA Today, NYT, and WSJ
Once upon a time, years before Tim Berners-Lee created the World Wide Web and gave the internet a user-friendly face,
5 Tips for Creating the Best Social Media Visual Content
Visual media content dominates pretty much every social platform, from LinkedIn to Facebook and Instagram. Stand out and connect with
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Why You Need a House Style Guide
Most leading brands develop and adhere to their own in-house style guidelines, also known as a house style guide. That’s because they know that having a well-developed editorial style guide will help them put their best foot forward—with content that’s clear, consistent, on-brand, and high quality.