Most leading brands develop and adhere to their own in-house style guidelines, also known as a house style guide. That’s because they know that having a well-developed editorial style guide will help them put their best foot forward—with content that’s clear, consistent, on-brand, and high quality.
The Challenge: You Need to Scale Content Creation but Your Team Lacks Bandwidth The Solution: Do you need extra hands
You can’t create great B2B content in a vacuum. You often need the help and insights of subject matter experts
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.
Tendo serves as a trusted partner for content delivery during Autodesk’s annual product release cycle.
In this episode, Tendo experts discuss the challenges and strategies of brand integration and content migration after acquisitions, with insights from their own experience acquiring PointOne Digital.
Tendo helped HPE build a multichannel thought leadership program that achieved 280k global opt-in registrations and 140k monthly engagements.
Tendo built an on-demand content engine for Cisco’s partner marketing team, helping realize a GTM strategy that repositioned the tech…
Tendo created a large-scale thought leadership program for Informatica that resulted in 50,000 net new opt-ins over three years.