Use Case or Case Study? When to Use Each in Your Content Strategy
Use cases and case studies focus on the real-world application of a product or solution, and both are important tools…
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B2B Marketing in 2024: Trends, Wins, and Lessons
This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare for a new era driven by AI, data, and creativity.
B2B ABCs: B2B Copywriting Fundamentals
What is B2B copywriting, and why is it so important for organizations to get it right? B2B copywriting, which involves
5 Good Infographic Sources—and How USA Today Was Ahead of the Curve
Once upon a time, years before Tim Berners-Lee created the World Wide Web and gave the internet a user-friendly face,
5 Tips for Creating the Best Social Media Visual Content
Visual media content dominates pretty much every social platform, from LinkedIn to Facebook and Instagram. Stand out and connect with
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Why You Need a House Style Guide
Most leading brands develop and adhere to their own in-house style guidelines, also known as a house style guide. That’s because they know that having a well-developed editorial style guide will help them put their best foot forward—with content that’s clear, consistent, on-brand, and high quality.
Challenge-Solution Landing Page – Content Creation
The Challenge: You Need to Scale Content Creation but Your Team Lacks Bandwidth The Solution: Do you need extra hands
How to Get Subject Matter Experts Involved in Your Content Strategy
You can’t create great B2B content in a vacuum. You often need the help and insights of subject matter experts