10 Ways to Improve Your B2B Content Marketing Strategy in 2022
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content…
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What a year for B2B marketing and content strategy. In 2025, tried-and-true strategies no longer delivered the same results, as…
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Get always-on editorial support and domain expertise for audience-focused storytelling.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What a year for B2B marketing and content strategy. In 2025, tried-and-true strategies no longer delivered the same results, as…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content…
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. “Create relevant, engaging digital content,” they…
Nothing conveys appreciation for your favorite content enthusiast more than a bespoke holiday gift. Now that the season of festive
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just
What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they
What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,
What Is UX Writing? UX writing involves writing interactive copy that guides the user experience. This includes small but important
What Is Thought Leadership Content? “Thought leadership,” a term coined by economist and author Joel Kurtzman, can be defined as
Three separate agency listing and review sites all agree: Tendo Communications is a top digital and content agency. We’re thrilled
UX writing makes experiences better. Whether you’re designing a product website, an onboarding experience for an app, or a registration








