The Email Marketing Measurement Challenge
Email is still a workhorse for B2B marketers. In fact, according to a Salesforce State of Marketing report, 73% of…
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5 Steps to Creating Meaningful Personas for Demand Gen
We’ve all seen personas like this: Bob, a VP of marketing, is in his forties and married. He has a
Thought Leaders: What Warren Buffett, IBM, and Deloitte Are Doing Right
The phrase thought leadership has been bandied about for a long time. People embrace it and dismiss it with equal
3 Reasons B2Bs Should Jump on the Influencer Marketing Bandwagon
So far, B2C brands have been the primary adopters of influencer marketing. A recent survey conducted by Linqia found that
5 Qualities Every B2B Influencer Must Have
The business world has bought into the effectiveness of influencer marketing. A survey conducted by Linqua found that in 2016, 86%
How to Develop Your Own Online Influencers
You have thought leadership inherent in your organization. It’s locked in the heads of your colleagues who possess the knowledge
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Why Content Will Make or Break Your ABM Strategy
Account-based marketing (ABM) is resurging. SiriusDecisions reported that 92% of marketers believe that ABM is extremely important. While adoption is
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Does Your Content Leave a Lasting Impression?
Due to years of irrational content exuberance, the supply of content has surpassed customers’ demand. Yet according to the Content Marketing Institute’s 2015 annual survey, marketers’ biggest challenge is producing engaging content. So while the deluge of substandard content has undeniably surpassed customers’ demand, the supply of quality content has a way to go.
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5 Things Every B2B Thought Leadership Program Needs
Creating and sustaining a corporate thought leadership program is a significant undertaking. But if done well, it can provide a host of benefits as a multi-pronged marketing tool.
When a Thought Leadership Program Is Right for Your Company
Becoming a thought leader isn’t without challenges. It takes commitment. Yet many category leaders and challengers already understand the value of thought leadership programs and are investing accordingly.