The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the…
Demand Generation Campaigns
Modernize Your Approach to Lead Generation Content
Lead generation content has always played a starring role in B2B marketing. Here’s the classic playbook: Offer a high-value e-book
Generating Leads for Blackboard with an Interactive Assessment
Tendo created a high-value assessment and ecosystem of content to help educate Blackboard’s audience and convert leads.
HPE Business Insights Content
Tendo helped HPE build a multichannel thought leadership program that achieved 280k global opt-in registrations and 140k monthly engagements.
Blackboard Event Registration Campaign
Tendo developed multichannel campaign assets to drive record registrations for Blackboard’s Edtech conference.
Demand Generation Campaigns
Build Better Demand Generation Campaigns Demand gen succeeds or fails on the strength of your content. We’ll help you develop
Content Marketing Services
Generate brand awareness, pipeline, and revenue with our strategy-led content marketing campaigns and programs.
Centrify Demand Generation Architecture
Tendo developed a scalable plan to increase Centrify’s lead volume for persona-based nurture communications.
INBOUND 2023 Recap: 4 Takeaways for Content Marketers
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this
Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,