Why Content Will Make or Break Your ABM Strategy
Account-based marketing (ABM) is resurging. SiriusDecisions reported that 92% of marketers believe that ABM is extremely important. While adoption is…
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Content Marketing Services
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Does Your Content Leave a Lasting Impression?
Due to years of irrational content exuberance, the supply of content has surpassed customers’ demand. Yet according to the Content Marketing Institute’s 2015 annual survey, marketers’ biggest challenge is producing engaging content. So while the deluge of substandard content has undeniably surpassed customers’ demand, the supply of quality content has a way to go.
3 Steps to Maximizing Your Demand Gen Budget
Demand generation marketers are heavily investing in content creation. It’s a trend that doesn’t show signs of slowing as these same