Show Up Everywhere B2B Buyers Search
The question is no longer just how to rank. It’s how to get found, cited, and trusted across a changing landscape: search engines, AI answers, and peer communities. Our Search & Discoverability Services show you where you’re invisible, then build the authority to change that.
B2B Search Has Changed. Has Your Strategy?
7
B2B buyers use an average of 7 information sources during a purchase, spanning digital channels, AI, and human interactions.¹
Gartner, Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights, May 2026.
94%
94% of B2B buyers report using AI during their buying process.2
Forrester, The State of Business Buying: Risk-Averse Buyers Demand Proof, Not Promises, January 2026.
8%
Only 8% of major brands have a clear strategy for AI search visibility, even though most are actively adapting their SEO.³
World Federation of Advertisers, State of AI in Marketing 2026, September 2026.
Most brands are scrambling to adapt to the evolved search landscape, but very few have a game plan. That’s your opening.
Our Approach: Evolve the Strategy,
Keep the Foundation
Search is no longer a single channel defined by rankings. It’s a trust ecosystem that spans traditional search, AI assistants, social platforms, and peer communities, all at once.
The good news? The signals that earn AI citation are the same ones Tendo has built into client work for years: deep topical expertise, authoritative structure, and quality content with credible sourcing. Our Search & Discoverability Services extend that foundation into a B2B search strategy for every channel buyers use. We map where you’re invisible, build the content and authority signals to change that, and measure success with KPIs that reflect how buyers actually find you today.
01
Diagnose your current state.
Our Search Everywhere Audit scores your performance across traditional SEO, AI citation presence, brand signal health, and technical scannability, then prioritizes quick wins by effort and impact.
02
Map your full discovery ecosystem.
We chart where your brand is (and isn’t) cited by topic, journey stage, and AI platform; which channels your buyers actually use; and which competitors show up instead.
03
Define the topics you need to own.
Topical authority and intent mapping shift the question from which keywords to target to which topics to own at every stage of the customer journey.
04
Optimize for AI citability.
We restructure and strengthen priority content; assess schema markup, taxonomy, and CMS configuration; and set a generative engine optimization (GEO) and answer engine optimization (AEO) strategy.
05
Build authority beyond your website.
We develop a presence strategy for the third-party channels AI models draw on, including YouTube, Wikipedia, G2, LinkedIn, Reddit, industry publications, and peer communities.
06
Measure what matters now.
An AI-era search measurement framework tracks citation rate, topical authority, and brand search trends. A phased roadmap sequences quick wins, foundational work, and long-term authority building.
Case Study Spotlight: Rethinking SEO for AI-Driven Search
An enterprise software provider’s product documentation was losing organic search traffic, and the client asked Tendo to find out why.
To determine the answer, we assessed how users were finding content and projected how AI-driven search would affect long-term performance. Our work included:
- Current-state analysis
- First-person user research
- Third-party research on AI trends
- SEO keyword audit
Our findings shaped the client’s pivot to a search strategy for an evolving, AI-influenced search landscape.
More Proof We Know Our Stuff
Advanced Content Audit, Scoring & Gap Analysis at Crowe
524
Crowe and competitor URLs reviewed
33
Content gaps discovered
84
Content recommendations shared
Reinventing Cisco.com
15%
Increase in unique visitors
13%
Increase in task completion
68%
Increase in click-through rate
Find Out Where Buyers Can't See You
Want to know where your brand shows up (and where it doesn’t) when buyers ask AI assistants, search engines, and peers for answers? Let’s map your discovery gaps together.
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