Building Trust with Content: A Priority for B2B Marketers
When a customer trusts your company, they have confidence in your solution and in the relationship itself. Trust is always…
Brand Positioning & Messaging
Product, Solution, or Service? What to Call Your Technology Offerings
Are Customers Confused by How You Define a Product vs. Solution? The fast-changing software-as-a-service (SaaS) market has shifted how B2B
Personas and Messaging to Drive Customer Acquisition for Rain Bird
Tendo helped Rain Bird generate significant revenue by laying the groundwork for highly targeted email campaigns and search-optimized content creation.
Brand Positioning & Messaging
Sharpen Your Brand Positioning & Messaging Stop creating generic content that lacks business value. We’ll help you spotlight what makes
Content Strategy & Planning Services
Content Strategy & Planning Services Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart
Cisco Messaging for Service Provider Executives
Tendo created effective, audience-focused messaging that articulated Cisco’s value proposition to executives.
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Brand Voice
What Is Brand Voice? Your company’s brand voice consists of a uniform tone and writing style that communicates your brand’s
3 Principles for Better B2B Messaging
Don’t make buyers work hard to figure out how your product solves their problem. Learn how to create solution-focused messaging
Best Practices Ungated, Grid, Thought Leadership
Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to