Before You Build: Why Content Maturity Sets the Ceiling for Custom GPT Success
Hot take: Enterprise marketers may need to pump the brakes on AI adoption. Not stop. Not reverse. Just slow down enough…
Brand Positioning & Messaging
10 Marketing Leaders Share Content Dos and Don’ts for 2026
What a year for B2B marketing and content strategy. In 2025, tried-and-true strategies no longer delivered the same results, as
Falling Behind in B2B Marketing? Turn Pressure into Progress
Modern B2B marketing is moving faster than ever. New tools and strategies bring disruption and raise expectations for what marketing
Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic
Channel Partner Marketing Best Practices FTW
Partner marketers agree: Content sits at the heart of their channel marketing strategy. To be successful, B2B vendors need to
A Tour of Tendo’s 2024 Client Success Stories
Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom, and Ecolab in 2024.
Building Trust with Content: A Priority for B2B Marketers
When a customer trusts your company, they have confidence in your solution and in the relationship itself. Trust is always
Product, Solution, or Service? What to Call Your Technology Offerings
Are Customers Confused by How You Define a Product vs. Solution? The fast-changing software-as-a-service (SaaS) market has shifted how B2B
Personas and Messaging to Drive Customer Acquisition for Rain Bird
Tendo helped Rain Bird generate significant revenue by laying the groundwork for highly targeted email campaigns and search-optimized content creation.
Brand Positioning & Messaging
Sharpen Your Brand Positioning & Messaging Stop creating generic content that lacks business value. We’ll help you spotlight what makes