6 Signs You Need Help with Integrated Content Planning
Integrated content planning poses a challenge for even the healthiest B2B marketing organizations. Content powers marketing success. That’s why demand…
Content Strategy Roadmap
Adobe Marketing Cloud Editorial Strategy
Tendo developed a strategic content marketing approach to help Adobe increase relevance, scale, and compete.
UX Content Strategy for Autodesk Education
Tendo refined a complex sign-up process to maintain a positive and purposeful content experience for Autodesk Education users.
Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
Content Distribution
What Is Content Distribution? Content distribution involves sharing content across multiple channels and audiences. Marketers strategize the multichannel distribution of
Call to Action (CTA)
What Is a Call to Action? A call to action, or CTA, is a message that encourages a reader to take
Content Strategy
What Is Content Strategy? Content strategy is the practice of creating, governing, and measuring content that meets business goals and
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The
Evolving the Cisco Partner Program to Meet Customer Needs
Tendo helped simplify and elevate the program’s digital experience, enabling partners to keep pace with changing customer expectations.
10 Ways to Improve Your B2B Content Marketing Strategy in 2022
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content