Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic…
Editorial Planning
5 Essentials for Your Content Marketing Plan
Too often, B2B marketers get caught up in the daily grind—putting out fires and reacting to last-minute requests—while neglecting to
Channel Partner Marketing Best Practices FTW
Partner marketers agree: Content sits at the heart of their channel marketing strategy. To be successful, B2B vendors need to
How to Write an Effective Content Brief
So, you are about to compose your first content brief for a writer who has accepted an assignment from you.
Create B2B Editorial Themes (Not Content Pillars) in 2025
Bring more focus and cohesion to your 2025 content calendar by first creating a set of editorial themes that
Blogs vs. Articles: The What, When, and Why for B2B
Thought leadership plays a critical role in content marketing, and blogs and articles are two great ways to serve it
B2B ABCs: B2B Copywriting Fundamentals
What is B2B copywriting, and why is it so important for organizations to get it right? B2B copywriting, which involves
9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming