How to Write an Effective Content Brief
So, you are about to compose your first content brief for a writer who has accepted an assignment from you….
Editorial Planning
Create B2B Editorial Themes (Not Content Pillars) in 2025
Bring more focus and cohesion to your 2025 content calendar by first creating a set of editorial themes that
Blogs vs. Articles: The What, When, and Why for B2B
Thought leadership plays a critical role in content marketing, and blogs and articles are two great ways to serve it
B2B ABCs: B2B Copywriting Fundamentals
What is B2B copywriting, and why is it so important for organizations to get it right? B2B copywriting, which involves
9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
Content Strategy & Planning Services
Content Strategy & Planning Services Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart
6 Signs You Need Help with Integrated Content Planning
Integrated content planning poses a challenge for even the healthiest B2B marketing organizations. Content powers marketing success. That’s why demand
Adobe Marketing Cloud Editorial Strategy
Tendo developed a strategic content marketing approach to help Adobe increase relevance, scale, and compete.