B2B ABCs: B2B Copywriting Fundamentals
What is B2B copywriting, and why is it so important for organizations to get it right? B2B copywriting, which involves…
Editorial Planning
9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
Content Strategy & Planning Services
Content Strategy & Planning Services Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart
6 Signs You Need Help with Integrated Content Planning
Integrated content planning poses a challenge for even the healthiest B2B marketing organizations. Content powers marketing success. That’s why demand
Adobe Marketing Cloud Editorial Strategy
Tendo developed a strategic content marketing approach to help Adobe increase relevance, scale, and compete.
3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those
Editorial Plan
What Is an Editorial Plan? An editorial plan is a roadmap for content deliverables and an essential part of your
The B2B Marketer’s Guide to Content Experience
Our digital-first world requires a new approach to content. You cannot win with siloed content assets or short-term campaigns. It’s