How to Create Better Partner Marketing Content
Summary and Takeaways To create more effective content that supports your channel marketing and partner marketing goals, follow these three…
Editorial Planning
Content Collaboration: Get Teams Outside Marketing to Help Create Content
Most marketers agree that it’s getting more challenging to generate content that supports and enhances their business. In fact, 35%
10 Ways to Improve Your B2B Content Marketing Strategy in 2022
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content
5 Essentials for Your 2022 Content Marketing Plan
As 2021 comes screeching across the finish line, you may be focused on that final push to finish implementing your
Content Marketing Framework
What Is a Content Marketing Framework? A content marketing framework is a planning tool to help your organization focus and
Blogs vs Articles: The What, When, and Why for B2B
Thought leadership plays a critical role in content marketing, and blogs and articles are two great ways to serve it
Marketing Leaders: Align Your Teams’ Content Strategy
Today, most B2B marketing and business leaders put customer experience at the core of their business strategy. A good thing,
How to Write an Effective Content Brief
You’re reading this blog post because you are about to compose your first content brief for a writer who has
B2B ABCs: B2B Copywriting Fundamentals
What is B2B copywriting, and why is it so important to an organization’s success? In this blog post, we’ll review:
B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also