Challenge-Solution Landing Page – Content Personalization
The Challenge: You Need to Deliver Personalized Customer Experiences at Scale The Solution: Start with strategy, not technology. Map out…
Content Strategy & Planning Services
Challenge-Solution Landing Page – New Audience
The Challenge: You Need to Engage a New Audience in a New Vertical The Solution: Start with detailed buyer personas
9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
Why Domain Expertise Still Matters in the Age of AI Content
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.
Personas and Messaging to Drive Customer Acquisition for Rain Bird
Tendo helped Rain Bird generate significant revenue by laying the groundwork for highly targeted email campaigns and search-optimized content creation.
Elevating the Digital Content Experience for Okta
Tendo assessed Okta’s content maturity and conducted rigorous research to craft a content strategy roadmap that brought Okta’s vision to life.
A Comprehensive Content Strategy for Infoblox
Tendo created a roadmap for Infoblox content strategy and messaging to drive focused content development based on personas, journey stages, and content channel.
Content Maturity Assessment
Work with Tendo to create a bespoke content plan that charts a course to reach your marketing goals.
Creating Omnichannel Journeys: A Crawl, Walk, Run Approach
At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…