What Is Your Organization’s Content Maturity Level?
Creating content that drives results requires a hyper-organized system. You need to put the right strategies, structure, processes, and models…
Content Strategy & Planning Services
Assess Your Organization’s Content Maturity
Creating content that drives results requires a hyper-organized system. You need to put the right strategies, structure, processes, and models
Falling Behind in B2B Marketing? Turn Pressure into Progress
Modern B2B marketing is moving faster than ever. New tools and strategies bring disruption and raise expectations for what marketing
Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic
5 Essentials for Your Content Marketing Plan
Too often, B2B marketers get caught up in the daily grind—putting out fires and reacting to last-minute requests—while neglecting to
Channel Partner Marketing Best Practices FTW
Partner marketers agree: Content sits at the heart of their channel marketing strategy. To be successful, B2B vendors need to
How to Write an Effective Content Brief
So, you are about to compose your first content brief for a writer who has accepted an assignment from you.
Create B2B Editorial Themes (Not Content Pillars) in 2025
Bring more focus and cohesion to your 2025 content calendar by first creating a set of editorial themes that
A Tour of Tendo’s 2024 Client Success Stories
Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom, and Ecolab in 2024.
Blogs vs. Articles: The What, When, and Why for B2B
Thought leadership plays a critical role in content marketing, and blogs and articles are two great ways to serve it