9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,…
Content Strategy & Planning Services
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
Why Domain Expertise Still Matters in the Age of AI Content
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.
Personas and Messaging to Drive Customer Acquisition for Rain Bird
Tendo helped Rain Bird generate significant revenue by laying the groundwork for highly targeted email campaigns and search-optimized content creation.
Elevating the Digital Content Experience for Okta
Tendo assessed Okta’s content maturity and conducted rigorous research to craft a content strategy roadmap that brought Okta’s vision to life.
A Comprehensive Content Strategy for Infoblox
Tendo created a roadmap for Infoblox content strategy and messaging to drive focused content development based on personas, journey stages, and content channel.
Content Maturity Assessment Services
Work with Tendo to create a bespoke content plan that charts a course to reach your marketing goals.
Creating Omnichannel Journeys: A Crawl, Walk, Run Approach
At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…
Brand Positioning & Messaging
Sharpen Your Brand Positioning & Messaging Stop creating generic content that lacks business value. We’ll help you spotlight what makes
Personas & Journey Mapping
Put Personas & Journey Mapping to Work Reveal your customers’ needs and motivations, and how to fulfill them with content.