Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a…
Content Strategy & Planning Services
Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
Content Distribution
What Is Content Distribution? Content distribution is the process of sharing content across multiple channels and audiences. Marketers strategize the
Competitive Review
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,
Content Operations Framework
What Is a Content Operations Framework? A content operations or content strategy framework is an organizational roadmap for how to
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Editorial Plan
What Is an Editorial Plan? An editorial plan is a roadmap for content deliverables and an essential part of your
Buyer Persona
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light
Content Strategy
What Is Content Strategy? Content strategy is the practice of creating, governing, and measuring content that meets business goals and
Call to Action (CTA)
What Is a Call to Action? A call to action, or CTA, is a message that encourages a reader to take