3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those…
Content Strategy & Planning Services
ServiceNow Product Documentation Restructure
Tendo developed recommendations to help ServiceNow improve the effectiveness of its product documentation library to better support the buyer journey.
Centrify Demand Generation Architecture
Tendo developed a scalable plan to increase Centrify’s lead volume for persona-based nurture communications.
Cisco Messaging for Service Provider Executives
Tendo created effective, audience-focused messaging that articulated Cisco’s value proposition to executives.
Citrix Website Strategy: From Product-led to Persona-led
Tendo enhanced Citrix’s website strategy with a customer journey framework that addressed personas’ content needs.
Creating a User-Centric Website for CA Technologies
Tendo transformed CA Technologies’ website into a demand gen engine that drove business growth.
Defining Digital Content Strategy at Salesforce
Tendo helped Salesforce define how content strategy contributes to the success of digital marketing.
Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
Competitive Review
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,