Adobe Marketing Cloud Editorial Strategy
Tendo developed a strategic content marketing approach to help Adobe increase relevance, scale, and compete.
Content Strategy & Planning Services
UX Content Strategy for Autodesk Education
Tendo refined a complex sign-up process to maintain a positive and purposeful content experience for Autodesk Education users.
CA Technologies Website Optimization
Tendo developed a strategy, created a blueprint, and launched a pilot to enhance the user experience and drive lead generation.
3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those
ServiceNow Product Documentation Restructure
Tendo developed recommendations to help ServiceNow improve the effectiveness of its product documentation library to better support the buyer journey.
Centrify Demand Generation Architecture
Tendo developed a scalable plan to increase Centrify’s lead volume for persona-based nurture communications.
Cisco Messaging for Service Provider Executives
Tendo created effective, audience-focused messaging that articulated Cisco’s value proposition to executives.
Citrix Website Strategy: From Product-led to Persona-led
Tendo enhanced Citrix’s website strategy with a customer journey framework that addressed personas’ content needs.
Creating a User-Centric Website for CA Technologies
Tendo transformed CA Technologies’ website into a demand gen engine that drove business growth.
Defining Digital Content Strategy at Salesforce
Tendo helped Salesforce define how content strategy contributes to the success of digital marketing.