Creating a User-Centric Website for CA Technologies
Tendo transformed CA Technologies’ website into a demand gen engine that drove business growth.
Content Type
Defining Digital Content Strategy at Salesforce
Tendo helped Salesforce define how content strategy contributes to the success of digital marketing.
INBOUND 2023 Recap: 4 Takeaways for Content Marketers
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this
Personalization
What Is Personalization? Personalization involves delivering targeted content to a person based on known attributes or context. Today’s consumers expect
Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
Content Brief
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information
Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
Zero-Party Data
What Is Zero-Party Data? Zero-party data is information that a customer intentionally shares with a brand. Forrester defines it as
Evergreen Content
What Is Evergreen Content? Evergreen content provides lasting value by maintaining strong relevance and performance well beyond its initial publication.
On-Page SEO
What Is On-Page SEO? On-page SEO (search engine optimization), also known as on-site SEO, is the process of optimizing a