5 Qualities Every B2B Influencer Must Have
The business world has bought into the effectiveness of influencer marketing. A survey conducted by Linqua found that in 2016, 86%
Demand Generation Leader
How to Develop Your Own Online Influencers
You have thought leadership inherent in your organization. It’s locked in the heads of your colleagues who possess the knowledge
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Does Your Content Leave a Lasting Impression?
Due to years of irrational content exuberance, the supply of content has surpassed customers’ demand. Yet according to the Content Marketing Institute’s 2015 annual survey, marketers’ biggest challenge is producing engaging content. So while the deluge of substandard content has undeniably surpassed customers’ demand, the supply of quality content has a way to go.
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5 Things Every B2B Thought Leadership Program Needs
Creating and sustaining a corporate thought leadership program is a significant undertaking. But if done well, it can provide a host of benefits as a multi-pronged marketing tool.
When a Thought Leadership Program Is Right for Your Company
Becoming a thought leader isn’t without challenges. It takes commitment. Yet many category leaders and challengers already understand the value of thought leadership programs and are investing accordingly.
3 Steps to Maximizing Your Demand Gen Budget
Demand generation marketers are heavily investing in content creation. It’s a trend that doesn’t show signs of slowing as these same