Engage Your Users with a Visually Immersive Content Experience
From healthcare to the education industry, successful marketers are embracing immersive content experiences to engage customers with meaningful content that…
Digital Marketer
5 Keys to Writing for Translation: Make Your Content Resonate in Any Language
Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do
Navigating Content Attribution and Plagiarism in the GenAI Era
What can B2B marketers do to keep content original and trustworthy in the age of AI?
Why Your B2B Website Underperforms on Revenue
Marketing executives agree on two things about B2B company websites: 1) A top website goal is to drive revenue and
How to Write an Effective Content Brief
So, you are about to compose your first content brief for a writer who has accepted an assignment from you.
A Tour of Tendo’s 2024 Client Success Stories
Learn how Tendo delivered elevated content experiences using digital strategy and UX design for B2B clients like Cisco, Keysight, Broadcom, and Ecolab in 2024.
Blogs vs. Articles: The What, When, and Why for B2B
Thought leadership plays a critical role in content marketing, and blogs and articles are two great ways to serve it
Use Case or Case Study? When to Use Each in Your Content Strategy
Use cases and case studies focus on the real-world application of a product or solution, and both are important tools
B2B ABCs: B2B Copywriting Fundamentals
What is B2B copywriting, and why is it so important for organizations to get it right? B2B copywriting, which involves
